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Silicon · Starter · Team Google

Google

Search, cloud and its own TPU AI chips.

91OVRSuperstarDraft · rated on 5 of 6

Ratings

Google took roughly $82bn of Q2 2026 advertising revenue, up about 14%, with search near 90% of referral traffic and AI Mode in Search past 1 billion monthly users.

  • Dominance97draft

    Google was about 89.9% of global search referral traffic in September 2026, a majority of its row.

    reported thekeyword.co
  • Momentum90draft

    Google Cloud revenue was about $24.8bn in Q2 2026, up 82%, and it gained share in the Synergy data.

    reported cryptobriefing.com
  • Leverage80draft

    Anthropic can use up to 1 million TPUs and Meta is reported to have agreed a multibillion-dollar TPU deal.

    sourced maginative.comreported siliconangle.com

    Network base 66, judgment +14.

  • Durability88draft

    Spread across search, cloud, YouTube and chips, with the named risk of chat assistants taking questions.

    reported thekeyword.coreported cryptobriefing.com
  • Firepower95draft

    Completed the Wiz purchase on 11 March 2026 at a headline price of $32bn, about $29.5bn after adjustments.

    sourced sec.gov
  • Deal Heatunrated

    The Atlas reports the Wiz purchase as completed and no further deal activity.

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Founded1998

Profile

Search, cloud and its own TPU AI chips.

Silicon · Custom chips for the biggest buyers · Starter

Key figure Anthropic can use up to 1 million TPUs. Meta is reported to have agreed a multibillion-dollar TPU deal (Feb 2026).

Why it leads Sells its own chip capacity to rivals in AI, which gives the chip volume no single product could.

What could change it Anthropic said it will keep using Amazon's Trainium and Nvidia GPUs too.

sourced maginative.com

Cloud and compute · Public cloud · Starter

Key figure Google Cloud revenue about $24.8bn in Q2 2026, up 82%, with a reported $514bn backlog (secondary coverage of Alphabet's 22 July report).

Why it leads Sells its own TPUs and Gemini alongside the cloud, and gained share in the Synergy data.

What could change it Whether the backlog converts to revenue. About half is expected within 24 months.

reported cryptobriefing.com

AI models and platforms · Frontier labs · Starter

Key figure Gemini app at 950 million monthly users on Alphabet's July 2026 call and 1 billion by 11 Aug (reported). AI Mode in Search passed 1 billion monthly users.

Why it leads Owns the distribution (Search, Android, Workspace) and its own chips.

What could change it Turning usage into paid enterprise share, where Menlo put it at 21%.

reported forbes.com

Internet and consumer platforms · Search, social and advertising · Starter

Key figure Roughly $82bn of Q2 2026 advertising revenue, up about 14%. Search near 90% of referral traffic. AI Mode in Search passed 1 billion monthly users.

Why it leads Owns the queries, the browser and the phone's default.

What could change it Chat assistants taking questions, though AI-native engines were reported under 0.1% each (single source).

reported thekeyword.co

Internet and consumer platforms · Video and streaming · Starter

Key figure YouTube at 14.2% of TV time in July 2026, the largest single service.

Why it leads Free, enormous catalogue, and creators supply the content.

What could change it Brand-safety and creator payments.

sourced ppc.land

Devices · Smart glasses and XR · Second string

Key figure Google and Samsung plan Android XR glasses, starting with an audio-led model in fall 2026. No confirmed launch date or price.

Why it may rise Brings an operating system and Gemini to the category.

What could change it Shipping a product people buy.

reported dymesty.com

Connections

Allies and partners

Rivals

  • Microsoft in Cloud and compute

    Google's cloud grew 82% against Azure's 43% in the latest quarter (secondary reports). cryptobriefing.com

    On the map
  • OpenAI in AI models and platforms

    Gemini passed 950 million monthly users in July 2026, closing on ChatGPT's consumer lead. forbes.com

    On the map
  • Netflix in Internet and consumer platforms

    YouTube was the top streaming service in US TV time in July 2026 at 14.2%, ahead of Netflix. ppc.land

    On the map
  • Meta in AI models and platforms

    The two largest ad platforms: Meta's ad revenue grew 27% against Google's 14% in Q2 2026. thekeyword.co

    On the map

Owners and backers

  • owns Wiz in Security

    Completed 11 March 2026. The headline price was $32bn, about $29.5bn after adjustments per Alphabet's filing. Wiz stays available on AWS, Azure and Oracle Cloud. sec.gov

    On the map

See Google and its connections on the map →

Sector standing

No. 3 of 32 rated in Silicon

  1. 1ASML94
  2. 2Nvidia93
  3. 3Google91
  4. 3TSMC91
  5. 5Broadcom90

No. 1 of 13 rated in Cloud and compute

  1. 1Google91
  2. 2Amazon87
  3. 3Microsoft84
  4. 4CoreWeave83
  5. 5Oracle74

No. 1 of 11 rated in Devices

  1. 1Google91
  2. 2Meta84
  3. 3Samsung82
  4. 4Apple76
  5. 4EssilorLuxottica76

Ratings by Claude (draft), 2026-11-02, read from the Atlas data under the ratings rubric. Logo: partnermarketinghub.withgoogle.com. CC0 via Simple Icons 16.36.0. The mark is a trademark of its owner.