Internet and consumer platforms · Second string · Independent
TikTok US
US short-video app, run since January 2026 by a joint venture.
63OVRBenchDraft · rated on 4 of 6
Ratings
The TikTok US joint venture closed on 22 January 2026 with US daily users held at about 95% of earlier levels (Sensor Tower), and depends on the algorithm staying as strong.
Dominance70draft
A second-string ad platform whose US daily users held at about 95% of earlier levels through the ownership change.
From the Atlas key figure: US joint venture closed 22 January 2026. Oracle, Silver Lake and MGX hold 15% each, existing ByteDance investors 30.1% and ByteDance 19.9%. US daily users held at about 95% of earlier levels (Sensor Tower). Source: cnbc.com.
Profile
US short-video app, run since January 2026 by a joint venture.
Internet and consumer platforms · Search, social and advertising · Second string
Key figure US joint venture closed 22 January 2026. Oracle, Silver Lake and MGX hold 15% each, existing ByteDance investors 30.1% and ByteDance 19.9%. US daily users held at about 95% of earlier levels (Sensor Tower).
Why it may rise Kept its US users through the ownership change.
What could change it Whether the recommendation algorithm stays as strong under the new owners.
Ratings by Claude (draft), 2026-11-02, read from the Atlas data under the ratings rubric. Logo: tiktok.com. CC0 via Simple Icons 16.36.0. The mark is a trademark of its owner.